Strategy & Funnel Mastery
Birdcage Certified™
Become the kind of marketer who operates at a high level, gets paid more, works with better clients, and builds a business that doesn’t just survive, but thrives
8-Week Marketing Program
+ 12 months’ access to The Full Library™
+ 12 months’ access to Birdcage Connect™
For aspiring marketers, agency owners + growth-focused brand strategists
Special Launch Offer pricing:
Birdcage Certified™ $AU6,500 $AU5,500
OR 2 x Monthly Payments of $AU2889
First 2025 Intake:
Enrolment opens April 14th 2025, 9am AEST
Program Start April 28th 2025
Special Launch Price Offer for Waitlist Members – Sign up now:
Facilitated by rated experts
Louise Smith
“I’ve generated more leads in 3-months since starting with Birdcage School™ than all of last year.”
The Social Smith, UK
Jessica Kaitse
“I was cautious choosing another platform because I’d been burned before. But applying the learnings, I have seen a noticeable increase in social engagement on our profiles.”
Agency Marketer
Anastasia Sült
“I am very happy I found Maddy… She doesn’t beat around the bush, but is factual, very clear, and goal-oriented. Thank you.”
Marketing Professional
This is where good marketers become great
Right now, you might be feeling stuck. You’ve built campaigns, executed strategies, and worked hard to deliver results, but deep down, you know there’s another level of marketing mastery you haven’t unlocked yet.
Maybe you’re tired of clients questioning your approach. Maybe you’re done with second-guessing whether your marketing strategy is actually the right one. Maybe you’re frustrated that despite your expertise, you’re not attracting the kind of high-value clients or roles you deserve.
That changes today.
Birdcage Certified™ is more than a course, it’s the key to your next level.
A Marketing Program Designed to Get You to $1M+ Per Year
You don’t need another marketing course filled with generic advice and recycled strategies. You need a real-world system that combines psychology, funnel strategy, and execution, the exact formula used by top-performing marketers to scale.
Birdcage Certified™ isn’t just about learning theory. It’s about becoming the kind of marketer who operates at a high level, who gets paid more, works with better clients, and builds a business that doesn’t just survive, but thrives.
Why This Works
Think of The Full Library™ as your lecture hall, where you learn the strategy, frameworks, and methodology to build high-converting marketing systems.
Then, Birdcage Certified™ is the tutorial, where you take that knowledge and apply it in a real-world setting, refine your execution, and build the confidence to lead marketing strategy at the highest level.
This isn’t about watching more lessons. It’s about doing the work and walking away with a marketing system that actually works.
Who this is for
This is not for beginners. It’s for marketers who are ready to take control of their career and business.
Freelancers & Agency Owners
Who want to scale their business, attract premium clients, and confidently deliver results.
In-House Marketers
Looking to refine their strategic thinking, execute at a higher level, and drive real business impact.
Aspiring Marketing Professionals
Who want a proven system to build a profitable marketing business.
Growth-Focused Marketers
Who are tired of guessing and want a smarter, psychology-driven approach to marketing success.
We’ve worked with:
Birdcage Certified™
What you’ll walk away with:
A Complete Marketing System
A psychology-backed, strategic framework that ensures you’re always in control of your results.
High-Level Execution Skills
Know exactly how to position, price, and scale your services or marketing strategy.
Confidence in Your Expertise
No more imposter syndrome. You’ll have a tested, real-world approach that works.
Premium Clients & Business Growth
Attract better clients, charge more, and work less by implementing smarter, AI-powered strategies.
Birdcage Certified™ Accreditation
Stand out with a graded certification proving your expertise and unlocking client referral opportunities.
What’s included in Birdcage Certified™:
Course: The Full Library™
Get 12-month access to our proven marketing system: The Method, The Action, The Mindset, Marketing Boss Academy & The AI Marketer’s Bible.
Learn how to build, optimise, and scale a marketing system that works in any business.
Use this course as a basis for building out your own expert Marketing and Business Strategy, or learn the frameworks to apply to all clients going forward.
Program: Birdcage Certified™
Our 8-week Marketing Program dedicated to elevating aspiring marketers, agency owners and growth-focused strategists.
Complete your own real-time Strategy, or conduct a mock client project, alongside Maddy Birdcage – so you can test and refine your skills with live support.
Join bi-weekly strategy calls to problem-solve, troubleshoot, and refine your marketing execution.
Master high-value marketing strategy and learn how to work smarter, not harder.
Get exclusive client referral opportunities through our high-end agency, Birdcage Marketing™.
Live Support + Community Access
Marketers-only calls every 2 weeks (4 total)
Weekly study group calls for peer feedback and coaching
Monthly Office Hours & Guest Speaker Sessions (via Birdcage Connect™)
Professional Development Certification
An industry-endorsed credential that signifies marketing excellence, expertise, and commitment to the highest standards. Applicable to real-world skills, advanced knowledge, and dedication to professional mastery.
Requirements:
- Submit a completed Strategy for review (Pass/Fail)
- Score at least 75% on the final quiz
- Attend the final Certification session
The Curriculum
Foundations & Strategy Development
Outcome: Understand the foundational elements of a high-impact marketing strategy & how to use Birdcages™ proprietary marketing psychology frameworks.
Prescribed Learnings:
- Birdcage Certified™: Welcome & Onboarding – How to get the most out of the program.
- The Method: Your Audience Strategy – Define your ideal audience using deep psychological profiling techniques.
- The Method: Your Brand Strategy – Craft a compelling brand that attracts & retains high-value clients.
Strategy Execution & AI-Powered Workflows
Outcome: Learn how to articulate strategic direction and leverage AI for marketing execution.
Live Session: Orientation, Tutorial & Assessment Briefing
Prescribed Learnings:
- The Method: Your Content Persona – Define your online voice and content pillars.
- The Method: Your Customer Journey Funnel – Map out how your audience moves from discovery to conversion.
- Birdcage Certified™: Using ChatGPT for Client Work & The Marketers ChatGPT Bible – How to use AI to work faster & smarter while maintaining strategic depth.
Assessment I Issued:
Students will prepare a Birdcage Certified™ Strategy based on a real client interview recording. Using the Birdcage Strategy Template, students may use ChatGPT to refine their approach and must submit:
- A fully developed strategy document.
- A 5-10 minute video rationale pitching their strategic direction.
- Timeframe: 2 weeks to complete.
Presenting Strategy with Confidence
Outcome: Learn to present and defend strategy with clarity and authority.
Prescribed Learnings:
- Birdcage Certified™: Presenting Your Strategy with Confidence – How to pitch your ideas persuasively.
Assessment I Due: End of Week Three
Content Creation & Social Media Funnels
Outcome: Master organic content marketing and funnel optimisation.
Live Session: Content Creation & Social Media Funnels
Prescribed Learnings:
- The Action: Mastering Social Media – High-impact content marketing strategies.
- The Action: iPhone Content Creation – Learn to create professional-level content with just your phone.
- The Action: Your First Organic Social Media Funnel – A step-by-step approach to building conversion-driven content ecosystems.
Mindset, Pricing & Positioning for High-Value Clients
Outcome: Build confidence in pricing and articulating your unique value.
Prescribed Learnings:
- The Mindset: Your Favourite Self Archetype – Aligning your business with your natural strengths.
- Birdcage Certified™: Your Services & Pricing – Setting strategic, scalable pricing models.
- Birdcage Certified™: Your Point of Difference – Positioning yourself as an irreplaceable asset in the marketing industry.
Assessment I Graded & Feedback Shared: Students receive a detailed report card with strengths, areas for improvement, and next steps.
Business Growth & Your Funnel Strategy
Outcome: Develop a personalised business growth roadmap and execute advanced funnel strategy.
Live Session: Growing Your Marketing Business & Assessment II Issued
Prescribed Learnings:
- Birdcage Certified™: Your Sales Process – Building a high-converting sales workflow.
Assessment II Issued:
Students will create a Mini Business & Marketing Plan for their own marketing business, including:
- Marketing funnel messaging that aligns with their archetype & goals.
- Scripts for each funnel stage.
- Filming & editing a piece of content for each funnel stage (not required to post if the business isn’t live yet).
- Timeframe: 2 weeks to complete.
Business Growth & Your Funnel Strategy (Cont.)
Outcome: Advanced funnel development and assessment.
Prescribed Learnings:
- Continued prescribed learnings from Week 6
No live sessions to allow students to focus on assessments
Assessment II Due: End of Week Seven
Final Live Session & Certification
Time Commitment: 4-5 hours
Outcome: Receive final grades, personalised feedback, and a roadmap for your next steps.
Live Session: Final Q&A & Future Growth Opportunities
Assessment II Graded & Feedback Shared: Students receive final grades, certification, and detailed insights on:
- Areas of opportunity
- Recommended next steps
- Growth strategies for continued success
Final Certification Awarded: Birdcage Certified™ Marketer
This is the program that will change everything for you
Picture yourself 8 weeks from now:
- You've mastered strategy and know exactly how to execute
- You confidently lead marketing projects, without second-guessing yourself
- You attract dream clients and premium opportunities because people trust your expertise
- You've become a Birdcage Certified™ Marketer, recognised as a high-level strategic expert
This is the path to making more, doing less, and building the business or career you’ve always wanted.
From marketer to Marketing Master
Join the waitlist today to access special launch pricing
Birdcage Certified™
Special Launch Offer Price | Pay-in-fullRRP $AU6,500
- 4 Hours of Live Strategy Coaching – Direct, no-BS coaching with Maddy Birdcage.
- Sell & Deliver High-Impact Strategies – Master real strategy work with hands-on assessments & expert feedback.
- 12-Month Access – Full Library™, Birdcage Certified™, and Birdcage Connect™ Community with weekly live study group & more.
- AI-Powered Execution – Work faster, smarter, and at a higher level.
- Scalable Business Growth – Build a repeatable system to attract high-value clients with direct assessment feedback.
- How to Charge Premium Fees – Pricing, positioning, and sales mastery.
- Industry Recognition & Personalised Growth Plan – Stand out as a Birdcage Certified™ marketer to land bigger clients, raise your fees, and map your next move.
- Birdcage Certified™ will open only a limited amount of times throughout 2025
Next Program Start Date: April 28th 2025 | Enrolment opens April 14th
- Sign up now to secure your spot and access the launch discount when doors open:
Birdcage Certified™
Special Launch offer | Payment Plan- Prefer to pay monthly? Our payment plan option allows you to pay in two instalments during the program
- All inclusions as per the Pay-in-Full option
- Sign up now to secure your spot and access the launch discount when doors open:
Not sure if this is right for you?
Request a Callback and one of our Birdcage™ experts will phone you to discuss your needs and answer any questions you may have.
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