Marketing Boss Academy

Build your marketing empire with Maddy Birdcage

Turn your passion for marketing into a powerhouse business

Designed for marketers and agency owners who are ready to make serious money and create a business that actually makes them happy

Existing Student? Upgrade from your Student Dashboard >

From $100k Debt to $100k Profit Months

Maddy Birdcage nearly lost everything by following bad advice. But she rebuilt her business her way – leading to consistent $100K profit months.

Now, she’s sharing her no-BS blueprint so you can skip the mistakes and jump straight to success.

Marketing Boss Academy (MBA) is the only masterclass available that teaches you how to build a successful marketing business from the ground up.

Who is Maddy Birdcage?

As your Marketing Boss Academy mentor and the Founder of Birdcage School™, Maddy thrives on the transformative power of the right marketing and the right mindset. She continuously seeks to make a bigger impact and is now doing so with hundreds of businesses worldwide. With a proven system and clear vision, Maddy focuses on the education of brand builders, small and big businesses, and fellow marketing professionals.

Brand collaborations, content creation and mentoring roles have seen Maddy work with brands suchs as:

What you’ll learn:



How to Build a Bulletproof Marketing Business

Learn to attract and manage clients, optimize operations, and set boundaries to protect your business and well-being.



Marketing Strategies that Actually Work

Leverage psychological insights and proven tactics to create high-converting marketing strategies.



Real Tools, Real Results

Access templates, scripts, and frameworks that have been battle-tested in the real world.

… and MORE.

I'm ready to step up

For Marketers & Agency Owners

Create a thriving business that makes you happy, attracts sustainable, profitable. and consistent income, and is driven by your love of marketing.

Inside Marketing Boss Academy



43 Lessons



7.5 hours of video content



The Only Business Course for Freelance & Agency Marketers



Most up-to-date training available



Digital marketing & business skills



Tools, templates & downloads to use during your study

Marketing Boss Academy Curriculum

1. ORIENTATION

a) Welcome!

b) Get The Most From MBA

c) Maddy’s Story

d) Maddy’s Approach to Marketing

e) How You’ll Learn

f) MarketPsych Imaginings™

2. BUILD A BULLET-PROOF MARKETING BUSINESS

a) Your Dream Business

b) Optimising Agency Operations

c) Making & Managing More Money

d) The High Converting Discovery Call Process

e) Setting Client Boundaries

f) Setting Team Boundaries

g) Protecting Yourself as a Business

h) Managing Clients

3. THE BLUEPRINT

a) The Birdcage Growth Approach + Selling Packages

4. BE THE MARKETER WITH A STRATEGY

a) Why You Need Strategy As A Marketer

b) Understanding How Marketing Works From A Psychological Perspective

c) Brand Strategy Client Questions

d) Tool: Brand Bible Client Questions

e) Tool: Brand Bible Reference

f) Tutorial: Marketing Funnels – Legacy DMC Training

g) MarketPsych™ Imagining: Demographics

h) MarketPsych™ Imagining: Pain Points

i) MarketPsych™ Imagining: Psychographics

j) MarketPsych™ Imagining: Transformation

5. YOUR SERVICES MADE SIMPLE

a) Offering Organic Social Media Marketing Services

b) Offering Paid Ads Services

c) Offering Email Marketing Services

d) Offering Conversion Rate Optimisation Services

e) Tutorial: Content Marketing Strategy – Legacy DMC Training

6. OPERATIONAL TOOLS & TEMPLATES

a) Our Favourite ChatGPT Prompts for Marketers

b) Paid Ads Onboarding Checklists

c) Growth Marketing Strategy Questions

d) Paid Ads Client Expectations Script

e) The Perfect Discovery Call Script

f) High Converting Proposal Templates

g) Sample Terms of Service

h) My Tech Stack

i) Contracts (staff, contractors, clients)

j) Proposal Templates

k) Discovery Call Script

l) Discovery Call Example: Not A Fit

m) Discovery Call Example

I'm ready to enrol

No fluff, just results

Maddy doesn’t sugarcoat the challenges of building a marketing business. She shares the good, the bad, and the ugly, so you can avoid the pitfalls and get straight to success.

This isn’t about following trends – it’s about creating a sustainable, profitable business on your terms.

With over 15 years of marketing experience, Maddy is committed to delivering real, measurable results. Outside of Marketing Boss Academy and Birdcage School™, she partners with businesses of all sizes, offering honest, strategic advice that’s tailored to what truly works – because getting results for her clients is always the priority.

Transform your business and your life

Maddy launched her agency in 2015 while pregnant with her first child. She knows what it’s like to juggle business and life – and she knows how to make it work.

Now, it’s your turn to transform your marketing business and live the life you’ve always wanted.



Built by a Proven Expert

Maddy’s real-world experience and success are the foundation of this course.



Focused on what matters

This course isn’t about theory – it’s about practical, actionable strategies that deliver results.



Lifetime Access

Enrol once, and you’ll have access to all current and future content, tools, and templates.

Sarah Marshall

Marketing Boss Academy student

Being able to put a container around things and having a formula, particularly around funnels, has been really useful. This Masterclass has given me a lot of confidence that I’m doing the right thing and this is how I need to shape it to be better and more profitable.

Christie Kjazeria

Marketing Boss Academy student

As a new freelancer leaving corporate, I had years of experience working in marketing but no real idea on how to package it up and make it into a profitable business.

I’d heard of freelancers working for $20 an hour by the time they factored everything in, and I wanted to make sure I set the right reputation from the start. What Maddy teaches is based on her own experience running her own agency, and she shares secrets no one else is talking about openly.

Kylie Taka

Marketing Boss Academy student

Even though I have over 20 years experience in marketing and comms, this Masterclass was what I needed to set boundaries with clients and to back myself. With this Masterclass I restructured my packages for more profit, fired the red flag clients that made me not enjoy my job, and now I’m expanding how I am working with clients.

Sam Brown

Marketing Boss Academy student

It’s been really helpful to go into the Why behind things. Every second person online claims they’re a social media expert, but to have that deeper knowledge makes a difference. Even how you show how you’ve built you successful business, what’s worked and what hasn’t, has been amazing.

We’ve worked with:

Frequently asked questions

Who is MBA best suited for?

MBA was created for freelance marketers and small agency owners or those just starting their marketing business. In-house brand marketers will also see benefit to completing this course although there is a focus on marketing as business service. Whether you’re new to the industry or have decades of experience, you’ll learn how to be a better marketer and business owner with MBA.

How is this course delivered?

On-demand video training modules with templates and tools provided. Email support is also provided.

Do you give refunds?

Because you’ll have access to very specialised intellectual property from week one we are unable to provide you with a refund once the course commences. If you have any concerns regarding your investment, please contact us and we will work to ensure your absolute satisfaction.

I’m still studying, is MBA relevant for me?

If you don’t yet have industry experience but plan to make a career in marketing, MBA is the course I wish I had before I started my career. It would have saved me a lot of blood, sweat and tears. With the teachings from MBA you’ll enter the marketing industry ahead of your peers, with real-world strategy and advice.

Will I be able to work with marketing clients after completing MBA?

Yes. If you’re not already working with clients you’ll now have the confidence and knowledge to take on marketing clients as a freelancer.

What is Birdcage School™’s The Full Library™, and should I do it too?

The Full Library™ is your all-access pass to all the training content available in Birdcage School™, including how to write our winning strategies, and how to bring them to life. We support you with tens of thousands of dollars of on-demand video content, agency tools and templates. PLUS monthly live sessions with Maddy and her senior strategists, and access to the online community: Chess Club – you’re 24/7 support for business and marketing growth.

Ideally, you’ll complete The Full Library™ to learn our proven, psychology-based marketing systems AND Marketing Boss Academy to learn how to RUN a successful marketing business.

Featured in:

What are you waiting for?

Stop dreaming and start doing

Enrol now

Build a marketing business that doesn’t just survive but thrives

One that aligns with your passion and delivers real results. Don’t wait. Enrol in Marketing Boss Academy today and take control of your future.